Santa Claus free essay sample

There are three stages in a man’s life; When he believes in Santa Claus, When he doesn’t believe in Santa Claus, and when he is Santa Claus† – Author Unknown How many people do you know who believed in Santa Claus as a child? Some say the image of Santa Claus takes away from the fact that Christmas is to celebrate the birth of Christ. Some opinions are â€Å"What is Christmas without Santa Claus? † The innocence in a belief of someone who gives and doesn’t expect anything in return can instill generosity and selflessness in a young child. There is a downside to such a magical belief that it can be a devastating event as a child to discover that a hero is nonexistent. A child’s belief in Santa Claus is special because that kind of compassion and belief can only be enjoyed with the innocence of a child. We will write a custom essay sample on Santa Claus or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Children should know about the legendary Santa Claus because it makes long lasting memories, an American childhood tradition, and he was an actual person involved in the history of Christmas; a symbolism know around the world. In all actuality Good Ole Saint Nick was a real person whom indeed provided needy children with gifts at Christmas time. But St. Nick was a Fourth Century Bishop. He was part of the Roman Catholic Church and Orthodox. Saint Nick was known for kindness and generosity in Europe. The image of Santa Claus we are familiar with today began after the death of Saint Nick. He would, reportedly, come in spirit to needy children and leave gifts just as before he passed away. The story of Santa Claus began as early as the Sixteenth century. Reports say he wore a red bishop robe and hat with a black belt and boots, hence the world wide image of the red suit. Saint Nick was given his own feast day assigned by Pope Julian; December 6th. This day was just weeks before the birth of Christ is celebrated which lead to the two holidays becoming one celebration. The Tradition of Santa Claus is of Christian roots but he has become a secular figure. This custom came to the U. S. during the interest in the Dutch and their customs following the Revolutionary War (around 1800). Santa Claus was not this figures original name. Through time and custom interest his name went from Nicholas to Sinter Klass in Holland. Thereafter was Sancta Claus and finally the oh so familiar Santa Claus. The jolly, lump red outfit we are so accustomed to begin in the 1820’s. This was created by a political cartoonist name Thomas Nast. Many years later in 1934 the classical hit â€Å"Santa Claus is Coming to Town† was graciously created. Telling children about the tradition and legend of Good Ole Saint Nick would not be telling a lie. Saint Nick was a real man who promoted generosity and selfless giving. The trust of Santa, or any other holiday figure, can be a tragic experience for a young child. Christmas, as a holiday can become forever changed in their minds. It will appear no longer â€Å"magical† as tradition. The fact that parents convince their children to believe in Santa so young means the child can be lead on for years to come. The parents may add more traditions in the holiday which can make the change much more affecting. Some people say it is unethical for parents to â€Å"lie† to their children, eve for such a magical experience as Santa. Is it possible for the legend of Santa Claus to be more about the parents? Parents will use the belief of Santa Claus against their children. Threatening that Santa won’t bring them gifts at Christmas if they misbehave. Of remind them that Santa is watching if they don’t listen. Another reason for Santa to be present in a child’s life is because the parents believe their family tradition should be carried on into their children’s lives. The fact that Santa showers children with gifts on Christmas morning can promote materialism. The gifts Santa brings are generally the most desperately wanted gifts. This idea can make the children expect such high standards when the family may actually be living on a budget and downsizing would not be easily explainable. A lot of parents believe bring Santa into the Holiday of Christmas can take the focus off of the celebration of Christ. Santa tends to be the focus of the Christmas holiday which can make the interest of only the wanted gifts. I don’t think many people have taken the thought that children may be just as happy to receive gifts from their hard working and caring parents on Christmas morning. This concept instead would teach them the fact of realistic gift giving. The fact is Santa Claus makes the holiday season in its entirety, more magical and legendary for the children. The holidays in turn become much more suspenseful and memorable throughout the year. Santa Claus and his traditions give children something to believe in throughout their childhood. The rewarding gifts are also a symbol of a reward for good behavior preformed throughout the year. , or a reason to be well behaved for at least a few days at the end of the year. Children look up to Santa Claus. This gives them a feeling of being special because Santa views them as individuals. I heard a parent say once â€Å"The tradition of Santa Claus is a good way for the parents to bond with their children, and the children not realizing it†. I don’t know one parent who doesn’t love to see the sparkles in their children’s eyes on Christmas morning when they see that Santa Claus has come to reward them. It has become a part of an American child’s culture and heritage to believe in Santa and embrace the tradition. The media in our lives even encourages the ideas. They provide an address or drop off place for â€Å"Wish Lists† directed for Santa Claus. As well as a phone number to call and verbally ask. The local news station even â€Å"track† Santa Claus on him journey Christmas Eve using the tracking system NORAD. Eventually the time will come to reveal the truth of a life long tradition and holiday mindset. In the beginning of the child’s young childhood most parents agree that the disappointment won’t be as bad as it seems when the time does comes. When the realization takes place there are some kids that relate to it as a form of maturity. A milestone in a young life that brings them to a higher level. There are kids that will solve the mystery themselves and possible still play along to your story because it’s fun and memorable. A young girl named Lexi once told her mother at the tender age of seven â€Å" Mon, is Santa real? her mom replied â€Å"What do you think? † Lexi states â€Å"I think he is make believe, but it’s still fun to pretend! † Other children will found out around the same age. According to similar stories the general age of discovery is nine or ten years old. There will be those children who become devastated and will ask many questions in an effort to understand. After such a reaction Christmas and the holidays in general may be discussed with your child on an entirely new level. It is important to teach children about the spirit of Christ and his birth and how Santa Claus may relate to the fact. Santa Claus should be labeled as a symbol of something special and of ancient culture. Santa may bring elegant toys and reward the children for being well behaved, his story should be told along the epic story of Christ. When the secret of Santa is revealed his tradition should still be in cooperated in to the season just on a new level. Letting children give their own gifts of appreciation can symbolize the giving nature and generosity of Saint Nickolas within the legend began. Originally the generosity was related to Christ and his epic journey. If anything the story of Santa can in turned be used as defense when a child’s parents catch them in a lie, the child can correctly reply â€Å"Easter Bunny, Tooth Fairy, and Santa Claus! † The parent will ultimately stand corrected. As a mother of a three year old I agree with a gentleman by the name of Jeff, a father of two young girls, who states â€Å"They only have one window in life to believe. They are taught all of their actions are being monitored, until they develop a sense of religion. When then inevitable happens and they find out, they are taught to critically think for themselves. †

Musical Moulin Rouge Characters, Songs & Song & Storey essays

Musical Moulin Rouge Characters, Songs & Song & Storey essays Moulin Rouge is about a show girl Satin wanting to be a actress The songs were set from 1900 to todays music. They sang songs such as "Diamonds are a girls best friend", "mature boy", "complainte de la butte", "children of the revolution", "the sound of music", "zidlers rap", "lady marmalade", "mature girl", "skills like lee spirit", "because we can", "rhythm of the sight", "diamond dogs", "one day i'll fly away", "fool to be", "roxanne". Satin singing 5 duets. The stars are Nicole Kidman, Ewan Magreeger. It is all about love but Satin is not aloud to fall in love but she did. Theres no laws, no limits just one rule dont fall in love. The writer makes a storey which the duke producers. The night of your dreams was "Moulin Rouge". Meanwhile satin was dieingshe treied to break it off with Christine but they loved each other to much. She had to break it of as she wasn't aloud relationships. Christine was going to get killed if he was anywhere near Satin but he ahd no idea he could get killed. He goes to her preformance just to see if she was lieing about not loving him. Only for her to die at the performance of amphacemia. ...

Leadership Assignment Example | Topics and Well Written Essays - 1500 words - 3

Leadership - Assignment Example The actions of every person should mind the effect they have to other people. Utilitarianism emphasizes on equality for there to be a state of understanding. All people in an organization should ensure that their actions produce happiness to most people (Trevino & Weaver, 1994). However, it is sometimes difficult to please all people and at time, what is right tends not to please people. The theory, therefore, has to accompany by other theories for it to be sufficient. According to this theory, actions of people are only good if they respect the rights of other individuals (Hasnas, 2008). It requires that every employee mind the rights of other employees in the work environment. The organization itself should also ensure that its actions do not violate the rights of the public. The actions of one person should not hinder the other people from performing their duties comfortably. Applying this theory ensures that all people are comfortable in the work environment, and it fosters teamwork (Hasnas, 2008). However, it is possible for the rights of people to conflict and hence creating an unavoidable violation of the duty and rights ethics theory. It is difficult for an action to be according to rights of all people in a workplace with diversified people. A virtue is what is morally accepted as good or bad in a certain society or an organization. Every organization has a unique culture, which has specific virtues that facilitate the achievement of goals and good relationship of people. This theory requires that the actions of every individual should respect the ethics of the organization (Derry & Green, 2009). It also requires that an organization should respect the value-system of the society in which it operates. Virtue ethics determines the image of an organization, and it helps in maintaining an organizational culture. Acting according to this theory ensure that all employees are virtuous, and their actions are goo and

The history of the coastguard Essay Example | Topics and Well Written Essays - 12250 words

The history of the coastguard - Essay Example While there are hardly any who are not aware of the presence, aims and objectives of all of the army, the navy and the air force, only a handful of people have a similar awareness of the coastguard. Although some countries, such as the United States, Canada, and Japan, define the coast guard as a division of the national military, its importance is generally underestimated (LaGuardia-Kotite and Ridge, 2006). The popular understanding of the coast guard is that it acts as a vessel and life rescue service and, in some instances, to monitor fishing across the national coastlines and waters. This understanding barely touches upon the duties, responsibilities, aims, and objectives of both civilian and military coast guard services, nor does it even hint at the fact that the coast guard, in the first and last, is primarily responsible for coastal and port security. In other words, the responsibilities and functions of the coast guard directly tie in with national security (LaGuardia-Kotite and Ridge, 2006). This research paper, which shall highlight the multiple functions of the coast guard services and illustrate, through an historical overview, the increasing importance of this institution, shall, hopefully, illustrate that insofar as coastal countries are concerned, the coast guard plays an invaluable and vital role; a role which directly contributes to increased national security. This project focused on the development of Kuwait coastguard and identifies requirements in the near future to improve Kuwait Coastguard. This project was carried out at the University of Plymouth in United Kingdom by using the tutor assistances, Kuwait coastguard assistances and the simulator in the University of Plymouth. 1 Introduction While there are hardly any who are not aware of the presence, aims and objectives of all of the army, the navy and the air force, only a handful of people have a similar awareness of the coastguard. Although some countries, such as the United States, Canada and Japan, define the coast guard as a division of the national military, its importance is generally underestimated (LaGuardia-Kotite and Ridge, 2006). Popular understanding of the coast guard is that it acts as a vessel and life rescue service and, in some instances, to monitor fishing across the national coastlines and waters. This understanding barely touches upon the duties, responsibilities, aims and objectives of both civilian and military coast guard services, nor does it even hint at the fact that the coast guard, in the first and last, is primarily responsible for coastal and port security. In other words, the responsibilities and functions of the coast guard directly tie in with national security (LaGuardia-Kotite and R idge, 2006). This research paper, which shall highlight the multiple functions of the coast guard services and illustrate, through an historical overview, the increasing importance of this institution, shall, hopefully, illustrate that insofar as coastal countries are concerned, the coast guard plays an invaluable and vital role; a role which directly contributes to increased national security. This project focused on development of Kuwait coastguard and identifies requirements in the near future to improve Kuwait Coastguard. There are things need to be improved in Kuwait coastguard such as increasing number of patrol boats, where should these patrol boats operating and things require in the near future

Why Is Water Important in Living Organisms Essay Example for Free

Why Is Water Important in Living Organisms Essay Water is very important in all living organisms, it is vital for many different things. Around 70% of our body weight is due to water. The quantity is high in organs such as lungs and brain and fluids such as blood, lymph, saliva and secretions by the organs of the digestive system. First of all water is vital in the regulation of body temperature to depending on the temperature mammals will alter the amount they sweat. If they are to warm the amount of seat will increase. Sweat reduces the body temperature because as it evaporates off the skin it cools the surface. If body temperature rises above 37 then enzymes will begin to not function properly and reactions will slow. This is because the enzymes are becoming denatured as their hydrogen bonds break and shape change. This is also relevant in plants. When water is evaporated of leaves of the plant it cools it in the same way. This is also important as plants need to be a certain temperatures so that. Plants need to be at the correct temperature so reactions take place at the fastest rate and so they grow as much as possible. This is especially important in crops and agriculture Also for plants to grow at the fastest possible rate they have to have the correct amount of water. Water is also important because without osmosis wouldn’t occur, so many important particles and nutrients wouldn’t be moved around the organism. An example of this is in the root hair cell. In the soil outside the root hair cell is a higher water potential than in the root. This is because the root hair cell has amino acids, minerals and sugars inside them. So water moves down the concentration gradient into the roots. The uptake of water in plant cells creates pressures against the rigid walls. This can also help non-woody plants stay upright. Water is pulled up the stem by transpiration pull which creates a negative pressure this causes the water molecules to stick together. Which is called cohesion tension theory. The water is transported up to the leaves and into the chlorophyll where it is used in photosynthesis. Other nutrients and molecules are transported by the water and used in different parts of the plant. Water is also used in the light dependent reaction of photosynthesis. Electrons are lost from the chlorophyll as they get excited and move done carriers. These electrons need to be replaced; this is done by the photolysis of water. The replacement of these electrons are provided from water molecules which are split using light energy. Water → protons + electrons + oxygen  As well as in plants water is important in the body. Water is the medium in which various enzyme and chemical reactions take place. It moves nutrients, hormones, antibodies and oxygen through the blood stream and lymphatic system. Also inside the body many larger molecules need to be broken down, water is used to do this. Polysaccharides are joined by glycosidic bonds. These can be broken by the process of hydrolysis, the addition of water. This splits the polysaccharides into monosaccharides. One reason this is done is so polysaccharides can be hydrolysied into soluble sugars. An example is Cellulose is first hydrolyzed to cellobiose by cellulase and then cellobiose is further hydrolyzed to glucose. Hydrolysis is an exothermic reaction. It gives off heat as it breaks the glycosidic bonds. This can be used to regulate body temperature, which is very important for the survival of mammals. If it is cold the amount of metabolic reactions will increase. Hydrolysis occurs in the early stage of respiration. Hydrolysis occurs in glycolysis. Energy is needed to activate glucose and energy comes from the hydrolysis of ATP to ADP. Water is vital for metabolic reactions. And if the body is kept at the correct temperature then many processes and reaction will not be carried out correctly. For example body temperature is 37. This is the optimum temperature for enzymes in the body. If that temperature drops the rate at which the reactions involving theses enzymes take place will drop as well.

The Physical and Emotional Journeys of Charlotte Brontes Jane Eyre Ess

The Physical and Emotional Journeys of Jane Eyre The novel "Jane Eyre" by Charlotte Brontë consists of the continuous journey through Jane's life towards her final happiness and freedom. This is effectively supported by five significant 'physical' journeys she makes, which mirror the four emotional journeys she makes. 10-year-old Jane lives under the custody of her Aunt Reed, who hates her. Jane resents her harsh treatment by her aunt and cousins so much that she has a severe temper outburst, which results in her aunt sending her to Lowood boarding school. At the end of the eight years, she has become a teacher at Lowood. At the age of eighteen she seeks independence and becomes governess at Thornfield Hall. Over time, Jane falls in love with its master, Edward Rochester, who eventually proposes to her. On their wedding day, the sermon is abruptly halted by the announcement that Rochester's insane wife is kept locked up in the attic of Thornfield. Jane runs away. Penniless and almost starving, Jane roams the countryside in search of shelter, until she finds the house of St John, Mary, and Diana Rivers, who take her in and nurse her back to health. Jane then acquires an unexpected inheritance from her uncle. One night, Jane 'hears' Mr Rochester's voice calling for her, and decides to return to Thor nfield immediately. On her return, she finds Thornfield to be a "blackened ruin" due to a fire which has left Rochester blind with only one arm and killed his wife. Jane goes to Rochester's new home, and they are married. Jane's 'physical' journeys contribute significantly to plot development and to the idea that the novel is a 'journey' through Jane's life. "Jane Eyre's" chronological structure... ...law, and scorned and crushed the insane promptings of a frenzied moment." To start with, Jane is oppressed by her aunt and is allowed no will of her own, she is completely "a dependant" and has "no money". This situation improves enormously when Jane goes to Lowood, although she is still a servant in Thornfield until she runs away to Marsh End, where she must still depend on others in order to survive. Jane eventually gains her freedom through her inheritance, and the fact that she no longer has to depend on Rochester. Jane's physical and emotional journeys are brought to an end in the last chapter, where she switches from past to present tense: "My Edward and I, then, are happy....." This shows that she is no longer looking back, only forward to her future happiness as she has finally reached her 'destination'.

Ben and Jerry’s Entering into the Japanese Market

Ben and Jerry's Entering into the Japanese Market sy Ihart2dance19 Ben ; Jerrys Homemade, Inc. produces super premium ice cream, frozen yogurt, and ice cream novelties in rich and original flavors. The company sells its unique offerings In grocery stores, restaurants, and franchised Ice cream shops, and it holds about one-third of the market for its products. This global company began with only a $12,000 Investment to open Ben ; Jerrys Homemade Ice cream scoop shop In a renovated gas station in downtown Burlington, Vermont, on May 5th, 1978.From one mall shop In downtown Burlington, the company had grown to Include a chain of nearly 100 franchised shops, and a line of products sold in stores across the country. As one of the leading superpremium ice cream (greater richness and density than other kinds of Ice-cream and Is therefore sold at a relatively high price) manufactures, Ben ; Jerrys has to continually expand and develop to compete with other leading brands. The united States I s one of the largest exporting nations as well.The united States sells products to other countries because no country can roduce all of the products the people want. In 1994, den ;Jerrys starting considering advancing into the Japan ice cream market, the second largest ice cream market in the world with sales of approximately $4,5 billion. According to the survey conducted by â€Å"What Japan Thinks,† nearly 2 out of 5 Japanese eat ice cream every week. However, Japan is a great distance from the united States and it would be complicated to distribute the Items to Japan.Japan's barriers to Imports from foreign countries were high and Ben ; Jerrys were entering the Japanese ice cream market 0years atter Its competitors, such as Haagen-Dazs. According to the survey by â€Å"What Japan Thinks,† the biggest factor in ice cream purchase is by flavor and taste. The Japanese consumers demand high-quality products with different flavors. The demands of the Japanese coincide di rectly with the product mission statement of Ben ; Jerrys which is â€Å"to make, distribute and sell the finest quality all natural ice cream and euphoric concoctions with a continued commitment to Incorporating wholesome, natural ingredients. So based on the quality and flavors of Ben & Jerrys, the ompany doesn't have to change their recipes or ingredients to be popular In the Japanese ice cream market. However, In Japan ice cream is considered a snack more so than a dessert, so to be user- friendly to the Japanese, Ben ; Jerrys should package their Ice cream In personal cups as well as their point sized package. Additionally, the Japanese are very clean and conscience of sanitation, so having Individual serving would be more appealing to the Japanese people.According to â€Å"What Japan Thinks,† the most popular purchase of ice cream is a single-serving cup ot ice cream. When It comes to perishable goods, supermarkets seem to be much stricter In Japan than In the west abo ut moving on stock before it gets old. It Is very important for a product to have a good reputation, especially in Japan, and if a product Isnt good quality no one will buy the product. Ben ; Jerrys should make sure that their product's are being monitored, and if the ice cream is close to perishing, they should make sure It gets thrown out, or then their reputation can be ruined In a 1 Ofa minute. nen Ben & Jerrys aec10e now tney wlll Introduce tnelr product to Japan, hey have to take into account the sociocultural forces and cultural differences between America and Japan. Although shipping to Japan is not the easiest task, Ben & Jerrys is an established corporate company who has been shipping ice cream to the West Coast and to Europe in freezer containers. Ben & Jerrys needs to create an efficient supply chain, the sequence of linked activities that must be performed by various organizations to move goods from the sources of raw materials to ultimate consumers, so the company can then ship out their products smoothly.The company hen has to find the best approach to their physical distribution, or logistics. Bringing their products to Japan would require detailed and structured outbound logistics involving managing the flow of finished products and information to business buyers and ultimate consumers. Ben & Jerrys then has to choose the right transportation mode. Because Japan is over seas from their Vermont factory, the only 2 options would be water transportation, which is inexpensive but slow (about 3 weeks) or by air, which is fast but expensive.Although Japan has barriers to foreign imports, in 948 the General Agreement of Tariffs and Trade (GATT) was formed, which was an international forum for negotiating reductions in trade restrictions. The World Trade Organization (WTO) was also established to assume the task of mediating trade disputes among nations. Japan is part of the WTO, Joining on September 10th, 1955. This will make it easier for Ben & Jerr ys to advance in Japan's foreign market because there is a global mediation center. Also, there are expectations of falling tariffs on dairy products, which would be a desirable feature in selling in Japan.Even though Haagen-Dazs had already been selling their superpremium ice cream in Japan's market, now Ben & Jerrys doesn't have to educate the Japanese market about superpremium ice cream. Haagen-Dazs's sales in Japan were about $300 million, proving there is a large Japanese ice cream market and superpremium ice cream is desirable in the country. There are many advantages and disadvantages for Ben & Jerrys to penetrate the Japanese market by relying on 7-Eleven, an international chain of convenience stores, to distribute their superpremium ice cream.If Ben & Jerrys sold directly to 7-Eleven creating a Joint venture or a strategic alliance, they would create a long-term partnership between two companies to undertake a major project and help each company build competitive market adv antage. Because Ben & Jerrys have expanded all over the world it is a multinational corporation. If Ben & Jerrys could sell directly to 7-Eleven, it would eliminate the distribution costs. However, there would be a power struggle between the 2 major companies.If Ben & jerry's agrees to an exclusive agreement with the massive convenience store chain, 7- Eleven would have the upper hand. Another advantage of entering the market through 7-Eleven is the immediate placement of Ben ; Jerrys in over 7000 convenience stores in Japan, giving Ben ; Jerrys an instant access to the market on a large scale. Yet, by doing this, Ben ; Jerrys might not be able to build their own brand name and an issue with 7-Eleven would leave Ben ; Jerrys without their own position in the Japanese market.Also, 7-Eleven insisted that Ben ; Jerrys ice cream be packaged in personal cups as opposed to the pint size, due to the cultural view of ice cream in Japan. This would require $2 million in equipment and differe nt methods in packaging the ice cream, because Ben ; Jerrys would have to comply wltn tnese cnanges. I ne ‘-Eleven approacn to Just-ln-tlme Inventory procedures would make delivery reliability key and costs would have to be minimized. Because the Japanese production is unique, Ben & Jerrys would have to be careful to not mix up the Japanese label with the regular label.A disadvantage of relying on 7-Eleven is the asset specific investment in production equipment. Due to these changes, there would be complex logistics and production planning. Also, the pricing and profit distributions are unclear. The only clear thing was that Ben & Jerrys would be shipping from their Vermont factory. Entering the market with 7-Eleven would allow Ben & Jerrys to have control of their brand, although 7-Eleven would have a dominant position. Ben & Jerrys would have to rely on 7-Eleven promoting the brand, which 7- Eleven wasn't promising.A major advantage is that 7-Eleven is an established corpor ation, so 7-Eleven has high-level executive involvement and an efficient supply chain. Ben ; Jerrys would increase sales through convenience stores and would ccess the market on a large scale easily. Ken Yamada was also interested in acting as a licensee for Ben ; Jerrys in Japan, overseeing marketing and distribution of its products there. Yamada would be the marketing intermediary for Ben ; Jerrys, being the independent firm which will assist in the flow of goods and services from producers to end-users.Yamada would be a good candidate because he was a well- recommended third-generation Japanese-American, so he knew the culture and how to integrate American and Japanese cultures. He also was already running the Domino's Pizza franchise in Japan. The Domino's franchise in Japan was very successful, and Domino's already delivered ice cream cups, so they had the resources to deliver Ben & Jerrys. However, part of Yamada's agreement was that he would have exclusive rights to the entir e Japanese market.This would mean that Yamada would have full control of branding and marketing efforts, making Ben ; Jerrys fully dependent on the efforts of Yamada. He would have full control of the marketing and sales in Japan. Yamada would introduce Ben ; Jerrys to the Japanese market from he initial steps to the large picture; starting with positioning the brand, formulating and strategically orchestrating the initial launch, and concentrating on the best marketing and distribution strategy for the long-term positioning of Ben ; Jerrys in Japan.By using Yamada to introduce Ben ; Jerrys in the Japanese market, Yamada would earn royalty on all sales, but he would have full control of the Japanese market. This would give Ben ; Jerrys instant expertise in a foreign market and because Yamada was already running Domino's, there was a simple entry strategy and an ongoing marketing management. Yamada was very valuable to the ice cream company. He knew frozen foods, he had an entreprene urial spirit and marketing sa'. n. y.However, because Yamada would be investing his time in a marketing campaign only after reaching an agreement with Ben ; Jerrys, there was no specific plan available for consideration, and Yamada would have full control and the right to change any plan. Yamada has good market knowledge and the managerial requirements, making it less demanding for Ben ; Jerrys. However, he has no specific business plan and no brand control. Although Ben ; Jerrys managers believe the ompany should delay entering the Japanese market because of economic problems, I think Ben ; Jerrys should enter the Japanese market.Japan is the second largest ice cream market globally, with sweet growth rates. Japan has high profit margins. Japan nas a nlgn aemana Tor super premium Ice cream. Inere Is also a aecllnlng aomestlc growth rates and market shares in Japan. Also, Ben ; Jerrys has excess capacity in the United States factory. Japan has the second largest ice cream market in the world with sales of approximately $4. 5 billion, proving that Ben ; Jerrys would be very successful entering the Japanese market.