Frederick Douglass s Writing And Writing - 992 Words

Frederick Douglass is one of the most famous abolitionists of his time. He is an intelligent and strong man, which is represented in his essay, â€Å"Learning to Read and Write†. He illustrates how he successfully overcomes tremendous difficulties to become literate in the essay. He believes that education is the key to freedom for slaves. Similarly, non-English speaking immigrants regard education as the essential to get rid of struggles in English in the United States. First, Douglass explains that education and freedom are inseparable. When he is a young slave, his Mistress Hugh treats him like e another person and teaches him alphabet. However, Master Hugh perceives that his wife educates Douglass. He forbids his wife from teaching him to preserve their slaveholders’ power. Soon, Mrs. Hugh loses her kindness and becomes a cruel slave owner. In addition, she deprives his opportunities of learning. His master and mistress has a notion that â€Å"education and slavery were incompatible with each other† (Douglass 61). If slaves become literate, they can run away to escape from their masters’ control. As a victim of injustice on education, he enhances his perspective on the significance of education contributing to freedom. Additionally, Douglass illustrates that literacy is crucial in achieving the emancipation of slavery. Without being educated, slaves have to endure dehumanization and the control of their slaveholders. Although Mrs. Hugh no longer teaches him reading, he is stillShow MoreRelatedAnnotated Bibliography Of The Life Of Frederick Douglass Essay858 Words   |  4 PagesAnnotated Bibliography Boxill, Bernard. Frederick Douglass’s Patriotism. Journal of Ethics 13.4 (2009): 301-317. EBSCO. Web. 19 Oct 2015. Bernard argues that Frederick Douglass always was a patriot even throughout slavery. He states that most Americans are patriots even if they do not agree with the politics, but rather just a love for their country. It talks about Americans who give selfless amounts of time toward the improvement of America. Buccola, Nicholas. Each for All and All for Each:Read MoreA Comparison Of Writings By Harriet Jacobs And Frederick Douglass1718 Words   |  7 PagesA Comparison of Writings by Harriet Jacobs and Frederick Douglass In this paper I will compare the writings of Harriet Jacobs and Frederick Douglass. I will touch on their genre, purpose, content, and style. Both authors were born into slavery. Both escaped to freedom and fought to bring an end to slavery, each in their own way. Both Jacobs and Douglass have a different purpose for their writings. Harriet Jacobs and Frederick Douglass were both slaves that wrote about their strugglesRead More Response of Fredrick Douglass to Uncle Toms Cabin by Harriet Beecher Stowe964 Words   |  4 PagesFredrick Douglass Response to Uncle Toms Cabin      Ã‚   Frederick Douglass was arguably the most prominent African American abolitionist during the mid-19th century. He established his notoriety through his narrative entitled Narrative of the Life of Frederick Douglass, an American Slave published in 1845. Frederick Douglass also produced an African American newspaper, Frederick Douglass Paper, which highlighted the reception and critiques of Harriet Beecher Stowes Uncle Toms Cabin. FrederickRead MoreFrederick Douglass and Henry David Thoreau1517 Words   |  7 PagesFrederick Douglass was an American slave.nbsp; Henry David Thoreau was a writer from the 17thnbsp; century.nbsp; The narrative read about Frederick Douglass was about his life as a slave, and how it changed as time went on, including his eventual release from enslavement.nbsp; The article about Henry Thoreau was in regards to the theory of Civil Disobedience, and his role in the creation of that theory. nbsp; nbsp;nbsp;nbsp;nbsp;nbsp; Frederick Douglass lived from 1817 untilRead MoreEssay Frederick Douglass and Slavery1448 Words   |  6 PagesFrederick Douglass and Slavery Frederick Douglass the most successful abolitionist who changed America’s views of slavery through his writings and actions. Frederick Douglass had many achievements throughout his life. His Life as a slave had a great impact on his writings. His great oratory skills left the largest impact on Civil War time period literature. All in all he was the best black speaker and writer ever. Douglass was born a slave in 1817, in Maryland. He educatedRead MoreLife Of Frederick Douglas And Benito Cerano Essay1576 Words   |  7 Pagesunconcerned with the color of men s skins, emancipation will be a proclamation but not a fact† (Lyndon B. Johnson). Frederick Douglas and Herman Melville lived in the same time for almost the same length of time. Herman Melville lived from August, 1819 – September 28, 1891, while Frederick Douglass lived from February, 1818 – February 20, 1895. Yet these two narratives couldn’t have been more different. While taking a look at the Narrative of the Life of Frederick Douglas and Benito Cerano we canRead MoreFrederick Douglass And Slavery.1438 Words   |  6 PagesFrederick Douglass and Slavery Frederick Douglass the most successful abolitionist who changed America’s views of slavery through his writings and actions. Frederick Douglass had many achievements throughout his life. His Life as a slave had a great impact on his writings. His great oratory skills left the largest impact on Civil War time period literature. All in all he was the best black speaker and writer ever. Douglass was born a slave in 1817, in Maryland. He educatedRead MoreThe Narrative Of The Life Of Frederick Douglass Essay1293 Words   |  6 Pages Bishnu Mahat Term paper Frederick Douglass In the 1800 s, subjection was a significant issue in the United States. The Narrative of the Life of Frederick Douglass reveals much about American history in the midst of the period of servitude and outlines conflicts for the cancelation of subjection. As a chronicled report, it goes on data about the slave family, work, the master slave relationship, and the treatment and living states of slaves. As an abolitionist tract, it fights against recognizableRead MoreFrederick Douglass Essay841 Words   |  4 PagesFrederick Douglass once said, â€Å"If there is no struggle, there is no progress. Those who profess to favor freedom, and deprecate agitation, are men who want crops without plowing up the ground, they want rain without thunder and lightning† (Think Exist). Frederick Douglass, a man born into slavery overcame numerous obstacles to eventually become a chief abolitionist as well as a diplomat. Frederick Douglass got his hands on a book entitled â€Å"The Columbian Orato r† and introduced himself to the wordRead MoreFrederick Douglass And The Civil War1712 Words   |  7 PagesFrederick Douglass was a civil war activist, he was a father and a husband. He grew up in slavery and once he escaped he knew he still had work to do. As Frederick was growing up and as he lived , the north and south were constantly arguing and slave owners were very harsh but people still kept going, it was mostly hard on the slaves but soon the whole country was suffering from different things. In this essay (or book as I like to call it) you will learn about Frederick Douglass

Choosing Adoption Instead Of Abortion - 946 Words

Hailey I. Bell Mr. Steven Harris Freshman Honors English 05 February 2015 Choosing Adoption Instead of Abortion The National Adoption Center stated, â€Å"There are no unwanted children. Just unfound families.† This quote shows the positive outlook that adoption agencies portray. When a parent chooses not to keep custody of a child, the child then becomes available for other parents to adopt them. Once adopted the child has an opportunity to have a regular life with people who will love and provide for them. If that adult had chosen to not keep the child, then they wouldn’t have had a chance to become an adult or even be born. The option of adoption should be used to replace abortion. Abortion is way stop your pregnancy. A study at Guttmacher Institute has shown statistics about mothers who have abortions. 56% are unmarried, 61% already have children, and 58% are in their 20’s. 21% of all unplanned pregnancies end in abortion (Abortion in the United States). The Guttmacher Institute study states, â€Å"69% are economically challenged,† and â€Å"73% report religious affiliation.† 4 in 10 unplanned pregnancies end in abortion. These stats show the way that unexpected pregnancies are dealt with. Adoption has evolved into a wonderful option. Recently, the phrase â€Å"give up† and abortion have become synonymous, but women aren’t â€Å"giving up anything (â€Å"giving up†).As a birth mother, a sense of empowerment is felt in the knowledge that they’ve created a child. They get the reassurance that theirShow MoreRelated Adoption, the Moral Alternative to Abortion Essay1264 Words   |  6 PagesAdoption, the Moral Alternative to Abortion It was only three days after being born that I was flown to my new family in Illinois. If I had not been for a one woman’s unselfish decision, I would not be writing the words on this page right now. Abortion is an ethically wrong decision and option for a parent. It is illegal to take the life of another human being; by choosing to have an abortion, legally a parent is not willingly killing a human life. However, this choice is stillRead MoreAbortion Persuasive Essay755 Words   |  4 Pagesworld and maybe one of them could have cured cancer, instead these babies are torn limb by limb, burned, and many other tortuous methods to end the precious life. Abortion is murder and is not only very cruel to the unborn baby but it also harms the mother. Pro-choice is an escape from the harsh reality that a baby is being murdered, and in my eyes a life should only be terminated if God himself is ready to call them home. One reason why abortion is wrong is because they are many other safe solutionsRead MoreShould Abortion Be Illegal?1142 Words   |  5 PagesMrs. Monts Enriched English II 25 April 2015 Should Abortion Be Illegal? Thousands of women in the world have abortions. â€Å" Since the 1970’s, abortion has been a very controversial issue throughout the United States. Anti-Abortion and pro choice organizations often express their differences of opinion in lawful demonstrations† (Andryszewski 10).Think of it this way, all of the fetuses are in life or death situations. Their mother is choosing whether or not she wants to keep them or abort them. TheRead MoreThe Issue Of Abortion And Abortion1115 Words   |  5 Pagesjust give you up and kill you? Approximately 125,000 abortions occur per day. 1.1 million U.S. abortions each year. Nearly 1 in 4 (22%) of pregnancies end in abortion. 50% of women now seeking abortion have had at least one previous abortion. The U.S. abortion rate is among the highest of developed countries. 51% of abortions are performed on women less than 25 years of age. Approximately 1/3 of American women have had an abortion by age 45. Abortion disproportionately affects black and Hispanic womenRead MoreThe Legalization And Practice Of Abortion Essay1636 Words   |  7 PagesEver since the Roe v. Wade decision legalized abortion in 1973, clashes between those who favor and oppose the practice have occurred frequently. The issue quickly became one of the hottest topics of discussion, as people sprinted to one side or the other. Politicians have debated for and in opposition of the action, and many voters decide who to cast their ballot for solely on which side of the issue the candidates prefer. Protests and rallies have brought out scores of people in both a peacefulRead MoreAbortion : Right Or Wrong?985 Words   |  4 PagesAbortion: Right or Wrong? The famous writer Larry Barretto said, Babies are bits of stardust blown from the hand of God.† Abortion takes away a baby’s life, which begins at conception. A fetus’s heart begins to beat in just the first few weeks of the pregnancy. Women can have an abortion up to 9 weeks into the pregnancy. At nine weeks, the infant can make a fist, and the head is almost half the size of the entire body. The baby begins to have buds for baby teeth to appear. Some women still haveRead MoreMorality of Abortion1478 Words   |  6 PagesMorality of Abortion For the past couple of decades, the issue of abortion has been the most heated topic debated in the United States. When considering this topic, one must look at three things: ethics, emotions and the law; for all of these are important to this issue. Like any debate, there are two sides to this issue: pro-choice and pro-life. The people who are pro- abortion say that the mother is the ultimate person to decide to abort a pregnancy and that the government should not get involvedRead MoreThe Debate Over The Legalization Of Abortion856 Words   |  4 PagesClassical Argument Essay against Abortion Specific Audience: Pro-Choice (Abortion) In the contemporary times, the debate over the legalization of abortion has been a hot concern in the American society. Even though the United States Supreme Court declared abortion as a fundamental right in 1973 on Roe v. Wade 7-2 decision (Rose 91), this procedure is still gravely disapproved by many. According to the advocates of abortion, abortion is an exclusive human right that must not be restricted by antRead MoreShould Abortion Remain Legal? The United States?1342 Words   |  6 Pages22 October 2015 Should Abortion Remain Legal in the United States? Approximately 57 million unborn children have been affected by the Supreme Court’s decision to legalize abortion since the Roe vs. Wade court case according to a study conducted by the Director of Education and Research at the National Right to Life Educational Trust Fund, Dr. Randall K. O’Bannon. If abortion remains legalized in the United States, it will only continue to contribute to the dangers of abortion that women are facedRead MorePro-Choice, Not Pro-Abortion Essay examples987 Words   |  4 PagesPro-Choice, Not Abortion The decision to support abortion is the same as a decision to support free speech. In the US, a woman has the right to make the choice. Women have the right to make decisions about when and with whom they reproduce with. Fredrika writes, No woman wants an abortion as she wants an ice cream cone or a Porsche. She wants an abortion as an animal caught in a rap wants to gnaw off its own leg (Mathewes-Green, Real Choices, 19.) What Fredrika is tr ying to say is just because

How Important Are Customer Expectations Free Essays

Customer expectations are very important because depending on their satisfaction, they are more likely to return for service or refer other customers. The company needs knowledge if satisfaction is rising and which are the areas in which customers are satisfied so the company can continue with that same service. There needs to be an observation when customer’s satisfaction level is changing since it affects their expectations and or perceptions. We will write a custom essay sample on How Important Are Customer Expectations or any similar topic only for you Order Now Constant diligence in observing your customers’ environment and your own can affect their satisfaction level. A good way to exceed service quality to switch from service provider mentality to being the customers. Observe what would be your expectations as a customer. For the most part, customer will not demand service that is in executable, it is usually reasonable. Customers like to be treated with courtesy, appreciation and listened to as well. Customer service includes not only how the customer is treated, it is the entire process of obtaining the product and after the product has been purchase. Acknowledgement of voicemail and service request is a very important factor. Customers many times have questions on the product, it is essential for them to obtain correct responses and together with friendliness and dedicated attention. Due to the economic status of this nation there has been many jobs positions that has been made to the minimum amount of employees needed. Customers do not like to wait for service, therefore, once they receive service it should be the best quality to make them feel it was worth the time they waited to obtain the service. ttp://www. nkarten. com/mce. html The company also needs knowledge in the areas in which the customers are not satisfied, they need to track and cout the frequency of complaints and if they are the same or similar complaints. Company may opt to send periodically Mystery Shoppers. A survey to customers is a good idea because it give them the opportunity to express their experience and also to make suggestions. When Customer satisfact ion has been met or exceeded, it leads to company loyalty and product repurchase. Customer should be inform about changes made as the direct result of listening to their needs. All survey of customer service should be made available to all employees to make them aware of the positive and negative feedback and changes could be made accordingly. Quality measure should both be made internal and external. Customer service should be such that it exceeds that of competitors. Proper training to employees should be given so they can provide excellent customer service. The company should also look for ways for the employees to be happy with their employment, so they can offer unique happiness as they perform their duties. Many times if employees encounter work problems such as conflicts with their superiors, coworkers and or disappointed because they would like to have the opportunity to advance professionally, this does affect their performance in a negative way. Employees needs must be met, company have to communicate with them as they have to with their customers. Problems at work has to be approach and resolve. http://www.qualitydigest.com/sept00/html/satisfaction.html How to cite How Important Are Customer Expectations, Papers

Social Control Essay Example For Students

Social Control Essay Both Michel Foucault and Truffauts depiction of a disciplinary society are nearly identical. But Truffauts interpretation sees more room for freedom within the disciplinary society. The difference stems from Foucaults belief that the social control in disciplinary pervades all elements of life and there is no escape from this type of control. Foucaults work deals mostly withpower and his conception of it. Like Nietzsche, Foucault sees power not as a fixed quantity of physical force, but instead as a stream of energy flowing through all aspects of society, its power harnesses itself in regulating the behavior of individuals, the systems of knowledge, a societies institutions, and every interaction between people. Foucault in Discipline and Punish, applies this notion of power in tracing the rise of the prison system in France and therise of other coercive institutions such as monasteries, the army, mental asylums, and other technologies. In his work Foucault exposes how seemingly benign or even reformist institutions such as the modern prison system (versus the stocks, and scaffolds) are technologies that are typical of the modern, painless, friendly, and impersonal coercive tools of the modern world. In fact the success of these technologies stems from their ability to appear unobtrusive and humane. These prisons Foucault goes on to explain like many institutions in post 1700th century society isolate those that society deems abnormal. This isolation seeks to attack the souls of people in order to dominate them similar to how the torture and brutality of pre-1700th century society sought to dominate the physical bodies of prisoners. In Foucaults interpretation freedom from the pervasive influence of power is impossible. Because his conception of power exists not just in individual institutions of society like prisons but instead exists in the structure of society and more importantly in peoples thought systems, escape from social control is impossible. Foucault in the last chapter talks about how even the reforms in the system have been co-opted to further the goals of the state. Instead of a lessening of social control Foucault sees that the technologies change from the wheels and gallows of the 17th century to the disciplinary society of the 19th century to the emerging carceral city of the future. In this carceral city the dispersion of power will be complete. The technologies of control will emanate from all pa rts of society, walls, space, institution, rules, and discourse. Truffauts interpretation of society and its future is much more upbeat. Although like Foucault he sees the technologies of the disciplinary society as insidious social control mechanisms. Truffault depicts the schooling, prison, and family systems as technologies that seeks to inculcate children, criminals, and subversives in the proper behavior of society. Trauffauts film exposes how these mechanisms work. The school seeks to isolate punish and ostracize children into forming a pliant populace. The family seeks to enforce the discipline of societies larger moral codes on children. Notice how in the movie the mother in a seemingly kindly attempt to bond with her child is in fact teaching him the moral codes of society: running away from home is wrong, school is good, respect your elders, follow rules, and dont lie. The prison system in the movie seeks to isolate the deviant members of society classifying them as perve rts, neurotic, madmen and in need of reprogramming and evaluation. These technologies in Truffauts film are the seat of power in a society. Unlike Foucault Truffaut sees power as emanating from these fixed points; Foucault sees power and control and flowing through all the vessels of the body of society. In Truffauts disciplinary society their is escape from such a world on the streets of Paris, in interacts with friends, and by running away to the sea or the movie theater. Truffaut sees escape from power as possible in anarchist like state free of adults and laws. Truffauts ideas are similar in this aspect to Sartre who sees the society can be freed from the grip of cruel power in a socialist utopia. This is in stark contrast to Foucault who sees escape as impossible. And more importantly Foucault sees escape as growing more and more difficult as society moves from adisciplinary society to a society of control.

Best Practices for Beautiful and Effective Blog Design

Your blog is key to building brand credibility and online visibility. In fact, small businesses that blog get 126 percent more lead growth than those that don’t. Content is justifiably the main focus of any blog. However, many marketers forget that the design and structure of a blog can have a big impact on readability and engagement. Blog design will affect how visitors perceive your brand; when it’s good, it can convince people to stick around. Online, as in real life, first impressions count. In this post, we’ll break down some of the most important factors in good blog design and look at some of the latest blog design trends. The Most Important Design Elements of a Blog Each of these elements will impact user behavior and how visitors engage with your blog content, so keep these crucial design elements in mind. Custom Header The header is probably the first thing visitors will see, so it’s worth taking the time to get it right. You could display your blog’s logo or name, or use graphics and photos. Whatever you choose, make sure it’s memorable. Use appropriate colors and fonts, and add a short description or tagline to summarize your blog. User-Friendly Navigation The navigation is the gateway to all your website content and is key to improving the user experience and driving traffic to other pages. Don’t have too many categories as this can confuse visitors. If necessary, use submenus for wider topics. Links to consider for your blog’s menu: An archive of previous blog posts. A â€Å"Most Popular Posts† section. An About page. A Contact page. Tip #1: Include internal links to your other blog posts in every post you write. This helps to increase visitor time on your site and boosts search rankings. Tags and Categories Help visitors find topics of interest by using tags and category links in every post. This improves the user experience, helps to boost the number of page views, and should decrease your blog bounce rate. Sidebar Many businesses opt to display the sidebar on the right-hand side of the page. This helps to focus attention on the actual blog content. Tip #2: Consider not having a sidebar on the pages you are trying to improve conversions on, so that people don’t get distracted. Elements you should consider including in your sidebar: A search box. An email subscription box. A search-by-tags option. A link to an author bio. A link to recent posts. A link to popular posts. Links to your social media accounts. Tip #3: Display a search bar in the header of every page to help users find what they’re looking for. Snippets on the Blog Homepage Most users don’t have time to hunt for relevant content. Showing snippets of blog posts on the homepage helps visitors quickly choose content that interests them. Show a paragraph or two of each recent post with a call to action such as â€Å"Continue reading,† â€Å"Read more,† or â€Å"Click to continue.† Email Subscription Button/Form To boost blog readership, aim to collect email addresses. You have different options to try: An opt-in button at the top of your sidebar. A pop-up form. A subscription button in the page header or footer. An opt-in form at the end of each post. Tip #4: Consider not asking for a user’s name. According to one study, you’ll get around 10 percent more opt-ins if you only ask for their email address. Social Sharing Buttons Including social sharing buttons on every page is a simple way to encourage content sharing and build brand awareness. Consider using scrolling social buttons with a tool like AddThis. Tip #5: To avoid user hesitation, only display three social networks that are most popular with your audience. Larger Fonts Text size affects readability and this impacts user engagement. Although 12 pixels is typical for internet content, according to writing expert D Bnonn Tennant, anything below 16 pixels could be a mistake: â€Å"Almost 1 in 10 of your readers has trouble with their eyes. Of the rest who don’t, most will still have to strain to read text smaller than 16 pixels.† Tip #6: Try increasing the font size of your blog content and use analytics to measure the impact on blog engagement. A Comments Section Give users the option to interact with your content by including a comments section. Receiving more comments means your pages will include more relevant keywords, which improves SEO. Possibly the best system is threaded comments, which allows for multiple responses from the author. Threaded comments can also increase the number of comments you receive per post by 16 to 33 percent. White Space Readers will appreciate your content more if it’s easier to read, and white space (simply the blank spaces around content) is one of the best ways to improve readability. Tip #7: Break up chunks of text with white space, images, and bulleted lists. Blog Design Trends for 2019 Minimalism The importance of white space, or negative space, in blog design is perhaps one of the reasons why minimalist blogs remain a popular design trend. Minimalist designs help users focus on your content and aid navigation. Help Scout, a customer service software company, uses a minimalist design on its blog, embracing white space and using less copy. It also uses bright blocks of color that catch your attention. Flat Design It might have been Apple that started the flat design trend, moving away from shadows and gradients and making design elements seem more user-friendly. An increasing number of blogs are using this style. Common elements that feature in flat design are: Contrasting bright colors. Clean, crisp edges on buttons. Lack of three-dimensional depth. Lots of white space. Illustrations. Simple geometric shapes. Simple typography. This Angle WordPress theme is a good example. Flat designs also improve page load times, which leads to another trend in blog design†¦ Speed According to an Akamai study, 40 percent of users will abandon a web page if it takes more than three seconds to load. Your blog design has that much time to convince a user to stay. Furthermore, Google’s Speed Update now affects search engine rankings. To address these issues, more bloggers are focusing on optimizing their blogs for speed. This is why minimalist designs have increased in popularity and why you should now do all you can to improve the speed of your blog. Unique Illustrations In 2017, brands like Dropbox began to use personalized illustrations to convey their messages. Since then, illustrations have become increasingly popular, and will continue to grow in 2019. Why? Illustrations are more memorable, help to convey information more quickly, and strengthen a brand’s image. It may involve hiring graphic designers or illustrators for personalized designs, but it will pay off. It’s a great way to stand out from the crowd, like this illustration shows from fundraising website Crowdrise. The Card Layout Card layouts, as used on Pinterest, are a great way to organize your blog posts and give users a sense of the breadth of your content without overwhelming them with information. They usually include an image, the publication date, the blog’s title, its author, and maybe an excerpt from the post. For Web Designer Depot’s mobile blog page, they keep it simple in order to fit more content on each page, displaying an image, the category, the title, and when the post first appeared. Apple’s newsroom blog also uses the card layout. Special Typography and Font Pairings Some marketers forget about the importance of typography in design, but font choices, letter sizes, and line spacing are key to readability. Pairing two distinct typefaces has become a popular way to improve the visual appeal of any blog, and many WordPress themes now use special font pairings. This example of font pairings from Anchor and Orbit is from the homepage, but they also use the font in blog content. Notice the use of an original illustration, which adds more personality to the page. In Summary It’s important to publish quality content on your blog, but if it looks uninspiring and is hard to navigate, it can detract from the value of your content. The solution is to place your content within an attractive framework that makes it more accessible and readable. This will naturally increase your credibility and encourage more people to return to your blog time after time. Attractive blogs are more likely to have longer life spans, so it’s worth the effort. Use these tips as general best practice, but remember that your brand is unique, so take this information as inspiration to make your own blog better. Constant Content takes the hassle out of finding, hiring, and managing a team of blog writers.

Mcbride Marketing Paper Essays

Mcbride Marketing Paper Essays Mcbride Marketing Paper Essay Mcbride Marketing Paper Essay McBride Marketing Paper Jarvis Jenkins BSA/310 12-10-10 Mona Ristovv McBride Marketing Paper Introduction McBride Financial Service is a mortgage lender based out of Boise, Idaho. The goal of the company is to develop into most brilliant cost mortgage contributor by utilizing modern technology while keeping interest rates low. McBride always wishes to increase its current growth by expanding into five additional states Montana, North Dakota, Idaho, South Dakota and Wyoming. McBride will also strive toward improving the standard of the company with the traditional loans for purchasing and refinancing homes such as FHA and VA. The company has also plotted to actually make money with in its first year of business, they plan to achieve this by financially breaking even by the six month mark. Furthermore, McBride has also devised a plan that will reduce their cost as well as boost the work effectiveness to enhance practices at work and give excellent customer service. To assist in this matter, the company will depend upon the technology they will implement. Another plan the company has chosen to do is to provide helpful and useful assistance with mortgages from the commencement to termination to boost its good name in the market place. Discussion about Market Research Marketing research involves a course of action that calculates the methods and approaches that appeal to the consumers to use the goods and services of a company. It is an extremely helpful method to recognize what the customers expects and requires from a business. As like any other company it will more than likely be a test for McBride Financial Services to overcome to understand the traditions of the market, but with this understanding comes the ability to build a suitable customer database as well as clientele. It would be in McBride’s best interest to use a descriptive, research plan. By using this method of market research they can reduce the expense for operations as well as the time it takes to reach the portion of the market they are looking to target. One of the most important reasons for using the descriptive research plan is that you can assess the capability of the chosen market for the services rendered by the company and also examine the positions of the customers. By using this method of research it will allow McBride Financial Services to review its present sales and services, which would permit them to determine forthcoming market plans and the opportunity for growth. The descriptive marketing research will also assist McBride Financial Services because in using this process it is critical to also calculate the strategical approaches as well as the performance of the competitors. This will grant McBride the opportunity to stay away from future errors and build an economical advantage over their competitors. A survey analysis with existing customers could be performed by McBride to evaluate their interest with new offers and deals pertaining to mortgages, which would help them understand what there customers expect from them. This would require using the survey researcher method which would be beneficial because it will aid the company to become acquainted with customer’s preferences and the status of the company amongst the group that is being targeted. Thus, the market research would encourage McBride Financial Services to direct its focus on the customer’s who’s extent is great to gain the mortgage services offered and to calculate the opportunities in the market that are available to the company. Media Types that can be used Media sources are worthy outlets to generate consciousness among customers about the products and services that are offered. Following the market research, it is very important that McBride enhance the exposure of the company within the market. A mixture of media sources could help promote the services that the company is offering. By using the media, as well as advertising tactics in an effective manner it should help the company gain a reasonable advantage over their competition. By using online and offline media sources in cooperation, McBride can place advertising in both the local and international market. It would be to the advantage of the company to use television, as well as an electronic media source to advertise the services and conveniences that they are offering the customers. When it comes to offline media sources the company could use radio, newspapers, financial magazines, pamphlets, corporate magazines, etc. In addition McBride could use advertising campaigns in corporate fairs and events. Furthermore supplementary approaches and sources to be tapped could be public seminars, trade shows, or house shows. One of the biggest ways to get acknowledgment on the international level is through use of the internet and the World Wide Web. By implementing online marketing methods the company can reach out to customers that are beyond the native boundaries. McBride should also consider supplying grocery stores and shopping markets with brochures. By using all of these media tools the company can represent itself in an enhanced matter and leave a positive impression on customers. Target Market to be chose by McBrides McBride Financial Services’ primary focus should reside on families as well as persons who are qualified and that can clear the criteria to be awarded a mortgage loan. Additionally, the company can aim for retired individuals and other small business owners. Extra sources for the company to target would be first-time buyers, builders, or other realtors who wish to have a mortgage with low interest rate. These groups would be ideal for the improvement of the company. It should be rather easy for McBride to draw in these people, and they can effortlessly match the requirements and criteria for the loans. McBride’s Web Marketing Web marketing and advertising is another avenue that McBride Financial Services should consider traveling. By using web marketing and advertising the company can produce responsibility in the eyes of the consumer. Faith with the company and its services can be built because transparency about the services offered and the charges being assessed by the company are clearly stated. The customer would also be able to evaluate the prices and services offered by the company with their competition, which would generate a sensation of contentment that they will not be deceived by the company. Since McBride Financial Services function as a web based unit, they can exhibit their products and services on their website to drawn in more customers. The company could also have an agreement with online search engines, Google or Yahoo, to boost the reputation of the company. The online marketing method that will be implemented is fairly inexpensive and extremely helpful to reach out to a wider range of customers. The improved technology being used will give McBride the opportunity to persuade the opinion of customers and draw them into spend their money within the company. Conclusion As a result based on the discussion above it could be said that for McBride Financial Services to cause a definite impression within the market and bring in a large number of new customer, it is imperative that they research the target market that would produce the numbers they would like. By using the methods described earlier, survey and descriptive research methods, this will permit the company to recognize the views of the customers as well as the approval ratings current customers are giving them. References This is a hanging indent. To keep the hanging indent format, simply delete this line of text using the backspace key, and replace the information with your reference entry.

Government Bailouts Essay Example | Topics and Well Written Essays - 750 words

Government Bailouts - Essay Example If the government does not intervene and does not provide financial assistance to the financially unstable large corporations, unemployment and other related problems would further aggravate an economy. Already, the economy of United States of America is facing very severe and harsh waves of financial crisis, which showed their presence in the year of 2007 and they continued till the end of 2009. History of bailouts The finance history has sufficient record about the events of government bailouts. In the year of 1979, Chrysler had lost $ 1.1 billion. At that time, it was feared that this could negatively hit the entire US automotive industry. In order to avoid the subsequent impacts of this loss of Chrysler, the Feds had no option except to intervene and save the corporation. Instantly, in the year of 1980, the Chrysler Loan Guarantee Act was discussed, approved and passed. In this Act, Chrysler was given a loan of $1.5 billion by the federal government (Gup, 4). Furthermore, in the year of 1989, savings and loan institutions became financially crippled. The failure of these savings and loan institutions was considerably spreading almost all companies working in this industry. At that time, then President George H.W. Bush and his Government were required to devise and determine a bailout plan to address and stop falling this entire industry. Consequently, The President Bush and Congress passed a bill and made it as the Financial Institutions Reforms, Recovery, and Enforcement Act in the year of 1989 (Rehm). But, this government bailout was only limited to save the savings and loan institutions. In the year of 2001, United States of America was attacked with some deadly terrorist attacks on many cities. In which, the terrorists used aeroplanes to carry out the attacks on the land of America. Due to the use of aeroplanes, the entire airline industry became a subject of economic and financial crisis. These financial crises became so severe that the Government had no other option except to play the role of saviour. As a result, the then President Bush discussed the issue with the Congress. And this discussion brought a bill and that bill was passed as the Air Transportation Safety and Stabilization Act. This Act mentioned some fundamental steps necessary to rescue the entire airline industry. The Act released $5 billion compensation and an additional amount of $10 billion in loan guarantees (Rehm, Barbara &Mandaro). The year of 2007 and 2008 were worst of all. The onslaught of financial crises was uncontrollable and heavily damaging the economy of America. In October 2008, Congress passed the Emergency Economic Stabilization Act. This Act authorised the Treasury Department to spend the amount of $700 billion for the purpose of handling and tackling the problem of financial crisis of 2008. Government bailouts are not a wish but a necessity on the part of government. The government has no choice but to intervene and play the role of saviour. No government ever wants to use its own funds and money to provide financial assistance or extend a loan to a corporation under normal financial circumstances. Rather, the government ensures that the corporation must and should be financially well-equipped and financially strong enough to meet its expenses and its other financial and non-financial obligations. But, due to a variety of economic and political factors some corporations become unable to continue doing business